AT&T + NYU

The Challenge

How to jumpstart development of mobile applications that could positively impact the lives of ability challenged individuals.

 

Solution

Create a mobile app development competition between a select group of mobile app developers, guided by four “Exemplars”, whose experiences with their diverse disabilities serving as guides for the teams.

Feury team members were lucky enough to be engaged to tell these “Exemplar” stories and help challenge and inspire the development teams.  Our position was to put the relatable humanity and achievements of these inspirational exemplars forward in the story, a help those who help themselves approach – to position the challenge as a match  my passion story, instead of a give me charity position.

This was the most inspirational engagement of our careers, the drive through challenge power of these exceptional people will always inspire us.

The challenge was an enormous success, with multiple applications developed to release over and above the winning three team’s apps.