Denison

Challenge

Denison Yachting has earned its place at the forefront of the yachting industry with a solid reputation for knowledgeable, proactive client advocacy and a commitment to innovative marketing. As the company’s marketing initiative matured, Denison looked to increase the efficiency and effectiveness of their marketing spend.

Solution

Beginning with internal and external marketing research, the Feury team worked with Denison to illuminate the behaviours of their target demographic and developed martec components to effectively manage and track their marketing mix.