Extech Building Materials

The Challenge

Known as the Tri-State’s go-to distributor for superior exterior building materials, we were tasked with positioning Extech as the premiere thought-leader in this highly competitive and innovative market segment.

The Solution

The Extech Marketing Support Program: a by-invitation-only marketing program that facilitates direct communication between the vendor and Extech’s customer. By harnessing POS engagement with event, video and print programs; enhancing PK for employees; and fully developing social and direct marketing programs, Feury set out to land Extech in the lead.

The Result

A new kind of vendor/customer relationship, made possible by Extech’s 360 degree engagement. Program participants’ sales boomed, averaging 16% over projections, with some achieving a whopping 40% growth YTD. Within Extech’s target demographic, analytics grew over 2,000 points across all touch points, while national vendor engagement soared to an unprecedented 35%. The result? Extech in the lead.

“Feury helped us step up our game in the marketing department. The team took the time to learn the business not only from our perspective but also from the perspectives of our vendors and clients. Our vendor sales reps love the point-of-purchase video program, because the high-quality videos drive customer engagement and provide product knowledge for our Extech sales team. We’ve seen positive results in sales on featured items.”

– Chris Cawley