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Promotional products are an effective way to increase awareness and generate positive brand associations. Whether they are used for marketing, branding, or advertising purposes, promotional giveaways have the advantage of performing like boomerangs; they have both an intended target and the ability to provide a return to the sender. These…

  Ensuring that company uniforms look professional, clean, and pressed takes time and energy. While many managers find it convenient to choose a uniform rental program that uses an industrial laundry service to clean their company’s workforce uniforms, often they find that this choice comes with severe limitations. Those constraints…

In the traditional business approach, the sale is everything. The old “close the sale–meet the quota” philosophy has changed. Marketers have found that a sale should not be the end of something, but rather a point along the way to a long and profitable journey. Today, marketers are choosing to…