Imagine if your company’s logo on a shirt, hat, or pen, could actively link directly to your company’s website, without a QR code or fumbling around with the camera app.

Near Field Communication (NFC) technology has made that a reality. A simple tap of a smartphone on an NFC-enabled logo can instantly open a video, website, digital catalog, employee training page, or any online destination you choose.

At Feury Image Group, we’re helping businesses bridge the gap between physical and digital branding by integrating NFC into uniforms, branded apparel, and promotional products.

Your Logo as a Digital Connection Portal

NFC turns your logo into an interactive experience. A small chip — smaller than a dime — is embedded behind your embroidered, printed, or heat-sealed logo. It’s completely waterproof, invisible, and safe for washing or drying.

When someone taps that logo with their smartphone, it instantly opens a link to any URL or webpage destination that you desire.  Use this opportunity to:

• Drive customers to your website or product video

• Give employees instant access to onboarding or safety manuals

• Connect to urgent contact protocols for unexpected events or emergencies

• Allow effortless networking with an easy connection tool right at your fingertips.

And because you already regularly update your own websites and price lists, the messages and pages that your logo links to will always be current and fresh.

Smart Uniforms. Smarter Communication.

For organizations with distributed teams, uniforms have always been about professionalism, consistency, and identity. Now, they can use technologically enabled communication tools, too.

Feury Image Group’s Managed Uniform Programs can include NFC-enabled apparel to make it easy to:

• Deliver updated safety information or training videos on demand

• Give new hires instant access to HR or policy resources

• Link employees to digital forms, maintenance requests, or shift updates

• Promote internal campaigns, reward programs, or wellness initiatives

• Publish your event’s daily schedule directly through your gifts to attendees

 

From healthcare networks and construction crews to hospitality venues and utilities, NFC branding helps unify and inform your workforce and your customer while keeping your brand front and center.

Beyond the Uniform: NFC Across Your Brand

However, NFC technology isn’t limited to uniform shirts. It can be embedded in:

• Caps and beanies – Tap the logo to access company info, event promotions, or job applications

• Pens, wristbands & business cards – Trade show items that launch digital brochures

• Can coolers, counter signs, and stickers– Giveaways that link to product videos or loyalty sign-ups

• Employee gifts – Quarter zips, polos, fleeces, and jackets

Every branded item becomes a digital handshake — a way to engage your audience instantly and track how they respond.

Why Are Forward-Thinking Businesses Adopting NFC?

The reasons for jumping aboard the NFC tech trend are simple and compelling:

• Instant access: No scanning, no apps — just a tap.

• Sustainable: Reduce printed materials by connecting directly to digital content.

• Updatable: Change the destination content anytime without replacing the chip.

• Trackable: Get measurable engagement data from every interaction.

So, for marketing teams, NFC opens a new data-driven layer of storytelling. And for HR and safety managers, it simplifies communication. For everyone, it makes your brand more dynamic, interactive, and measurable.

We Are Making the Connection

At Feury Image Group, we help organizations express and extend their brand through custom uniforms, decorated apparel, print, signage, and now, smart technology that brings every logo to life. Our in-house embroidery, heat transfer, and customization services can embed NFC technology into uniforms, promotional apparel, and branded products.

We always could make your brand look great.  Now we can make your great-looking logo do more!

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NFC is just one of the many tools we use at Feury Image Group to help clients strengthen and simplify their brand communication. Whether it’s uniforms, signage, or large-scale identity programs, our goal is always the same — to make your brand seen, understood, and remembered. Reach out to find out more about getting your branded gear “NFC” connected.