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  • Sales and Transactions are out. Here’s what’s better for your business.

    March 30, 2023 • Sales

    In the traditional business approach, the sale is everything. The old “close the sale–meet the quota” philosophy has changed. Marketers have found that a sale should not be the end of something, but rather a point along the way to a long and profitable journey. Today, marketers are choosing to…

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