The Challenge
Wakefern aimed to enhance the upscale appeal of their Price Rite brand, targeting a broader market without alienating their core value-conscious customers. The ambition was to implement a contemporary retail design that elevated the shopping experience within Price Rite’s unique “pallet sell” format and diverse store configurations, a task that presented significant logistical and aesthetic challenges.
Solution
Feury Image Group’s integrated teams of designers, printers, and installers embarked on a comprehensive overhaul of Price Rite’s store layouts and graphics to forge a cohesive and upscale customer experience from varied retail spaces. Key initiatives included:
- Collaborative efforts between the studio and design teams to develop a custom signage solution that was both aesthetically pleasing and employee-friendly, promoting a cleaner, more unified store presentation.
- Close coordination between our print and installation teams and the brand’s design visionaries to ensure the new branding standards were flawlessly implemented across all store elements.
- Proactive management of the permitting process for exterior signage across different jurisdictions by our installation teams, guaranteeing regulatory compliance and consistency.
Results
The transformation of Price Rite stores marked a significant milestone in the brand’s evolution, achieving a delicate balance between upscale appeal and value orientation. The project’s success was characterized by:
- A seamless and stress-free rebranding process, despite the intricate custom work, meticulous attention to detail, and tight timelines involved.
- A unified and elevated shopping environment that resonated with both existing and new customer segments, reinforcing Price Rite’s market position.
The collaboration with Feury Image Group highlighted their capability to manage complex retail branding projects, ensuring a smooth transition and delivering a reinvigorated brand experience that aligned with Wakefern’s strategic vision, as acknowledged by James Dorey of Price Rite.
”This is the first system wide re-brand that we have had to execute for Price Rite and frankly we were intimidated by the amount of custom work, detail and challenging timelines that needed to be managed for the initiative to be a success. Having Feury’s integrated team managing the project has made (the process) seamless and stress free. ” – James Dorey | PRICE RITE
