ARTICLES
Understanding High-Visibility Clothing (And How to Make Sure You Select the Right Garments for your Team)
Understanding High-Visibility and Flame-Resistant Categories During National Safety Month: Pt. 1 | Understanding High-Visibility Clothing (And How to Make Sure You Select the Right Garments for your Team) June is National Safety Month, and there’s no better time to...
Marketing Boomerangs – What You Give Away Comes Back to You
Promotional products are an effective way to increase awareness and generate positive brand associations. Whether they are used for marketing, branding, or advertising purposes, promotional giveaways have the advantage of performing like boomerangs; they have both an...
Turn Your Uniform Program from an Expense into an Asset
Ensuring that company uniforms look professional, clean, and pressed takes time and energy. While many managers find it convenient to choose a uniform rental program that uses an industrial laundry service to clean their company’s workforce uniforms, often they...
Sales and Transactions are out. Here’s what’s better for your business.
In the traditional business approach, the sale is everything. The old “close the sale--meet the quota” philosophy has changed. Marketers have found that a sale should not be the end of something, but rather a point along the way to a long and profitable journey....
Beyond Digital: Physical Marketing Delivers on Complex and Challenging Needs
By Brian Feury, 3.29.2023 With so much attention paid to digital marketing, traditional marketing, also known as physical marketing, tends to get overshadowed and sometimes wholly overlooked. But increasingly, today’s customers rely on information from multiple...